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2004 - Hard Rock Cafe - Las Vegas - Rehab Pool Party Cadillac
2004 - Hard Rock Cafe - Las Vegas - Rehab Pool Party Cadillac
SKU:P622
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The pin pictured is a piece of memorabilia celebrating Rehab, the legendary pool party hosted at the Hard Rock Hotel and Casino in Las Vegas.
The Birth of Vegas "Daylife"
Launched in 2004, Rehab pioneered an entirely new hospitality phenomenon in Las Vegas known as "daylife". Before Rehab, Vegas entertainment was heavily focused on late-night nightclubs. The venue changed the industry by extending the club atmosphere into the daylight hours, pairing high-energy music with massive pool crowds.
Popularity and Pop Culture Peak
- Celebrity Magnet: The party became the ultimate destination for A-list celebrities and reality TV stars during the mid-2000s and 2010s. Regular hosts and guests included Paris Hilton, Kim Kardashian, Justin Bieber, Drake, and high-profile athletes.
- Massive Revenue: At its peak, the party was a massive financial engine, generating upwards of $9 million annually by 2008. Cabana rentals ranged between $1,000 and $10,000 per day.
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